In this blog, you will get an introduction to 4 future marketing trends and examples of how other marketers use them. We will also touch on some thoughts and numbers about how the future of these trends might turn out. The trends aren’t non-existent but are fairly new topics and on the rise to become some of the core marketing tools to gain success. We hope you will enjoy reading about them and that you can pull out some useful knowledge. Enjoy your read!


Big data - What is it?

Big data refers to data that is so complex and large that it is almost impossible to analyze through traditional methods. The today mainstream definition of big data came to life in the early 2000s through analyst Doug Laney described as the three V’s:

  • Volume – Data is collected through a growing amount of different sources e.g. IoT devices, social media, and videos. Through technology, it is easier now than ever before to store huge amounts of data, which it wasn’t in the past.
  • Velocity – With the speed of growing data sources and changes in behavior and technology, handling the data becomes even more complex.
  • Variety – As with the many different types of data, comes a variety of data formats such as numeric, text, video, audio, and so on.

marketing trend big data

How do marketers use it now?

To showcase an example of how companies are using big data to elevate their businesses let’s have a look at Netflix. Today the streaming giant is using its consumer data to get a better understanding of them. E.g. what genre people prefer to watch in certain areas, what they skip, and what they rewatch. They then use this information to produce and serve the most relevant content to their viewers. The use of consumer data is one of the key tools of Netflix’s success.


How does the future marketing trend of big data look?

Many big data experts predict that the amount of data will grow exponentially in the future. In a report, a global market intelligence firm IBC forecasts that the global datasphere will reach over 175 zettabytes by 2025, a stumbling 10 fold increase compared to 2016.


Smart devices - What is it?

Smart devices or as some call it the Internet of Things (IoT) are electronic devices that operate autonomously and interactively. They are generally connected via networks such as different wireless protocols e.g. Wi-Fi, 5G, or to other devices. The most notable smart devices must be the smartphone and tablets, where some of the newer ones are smart cars, watches, refrigerators and so on.


Future marketing trend, Smart devices, smart watch

How do marketers use it now?

The amount of data marketers can collect about customers through smart devices are massive. With data such as consumer location, spending habits, or search queries, marketers can catch the consumers’ micro-moments. This can be explained as giving customers what they want at the exact location, moment, and price they need. Taking advantage of your customers’ micro-moments will for sure give you a possibility of competitive advantage.


How does the future marketing trend of Smart devices look?

According to IoT Analytics, there were nearly 5 billion smart devices connected to the internet in 2016 and forecasts over 21 billion devices by 2025. Looking into the future the possibilities of smart devices are limitless. As the technology progresses, it becomes more and more frequent to build smart devices and they will become even “smarter”.


AI and machine learning - What is it?

Artificial intelligence is a machine that can demonstrate intelligence. It may sound like something out of a science fiction movie but is actually something that is already around us in very helpful ways. Take for example your smartphone, when you wake up in the morning and pick up your phone, look into it with your happy grumpy face and the phone recognizes it and unlocks. That’s AI, or the facial recognition is. It captures your face over and over again, so it over time easier recognizes you. It learns!


Future marketing trend Ai and machine learning

How do marketers use it now?

To illustrate an example of how marketers use Ai and machine learning today, let’s have a look at China’s biggest e-commerce company – Alibaba. Back in the day, Alibaba used to write their product descriptions on their own or through 3rd parties. Today they rely on AI to write their product descriptions and some of their other content as well. This automation has eased their business and made it even stronger in the market. And as a human would become better and smarter at writing content, the AI does as well.


How does the future marketing trend of AI and machine learning look?

Looking through a rapport from Gartner, 2019, concerning AI it shows that an increasing number of enterprises are starting or already using it in their businesses. In the rapport, it shows that one out of three of the questioned businesses already use AI or have plans to do so. It also shows compared to 2015 that the number of businesses adopting AI grew by around 270%. The future of AI has endless possibilities and sure is a thing to look out for when you are looking to optimize your business.


Virtual, Augmented, and Mixed reality - What is it?

Virtual reality is where the user/viewer is placed in a virtual world – Today through a VR headset/glasses

Augmented reality is where digital objects are placed in the “real world” – Take for example Pokémon Go where you via an app are allowed to see and catch pokémons that show up on your screen in the real world.

Mixed reality is an “upgraded” version of augmented reality, where you can manipulate the digital objects you see.


two persons using VR headsets

How do marketers use it now?

To give you an example of how marketers use mixed reality let’s look at Rolex. Today Rolex allows its users to try on their watches virtually through their app. Crazy right? Imagine the spare time and costs for both seller and buyer.


How does the future marketing trends of Virtual, Augmented, and Mixed reality look?

The marketers’ future of virtual, augmented, and mixed reality is very interesting because the possibilities of marketing are totally different and new from what we as consumers are used to. Take for example a big showroom – With virtual reality you could possibly program your entire room so the consumer could view it all from home or a setup with a headset. The amount of rent and personal costs to spare would be tremendous.