Davidsen drives sales of garden products with a new brand identity: Udeliv
Davidsen’s outdoor department needed a boost
Davidsen, the leading Danish home improvement company, came to us needing a more recognisable brand for its outdoor offerings. Our brief was to create an outstanding sub-brand visible across the Danish market, which would drive sales and establish greater retail customer connections.
Our solution: A new sub-brand - Udeliv
As The Color Club was Davidsen’s marketing production partner, we used our understanding of the company to create the stylised sub-brand: Udeliv. We designed Udeliv’s name in an italic-style font with a complimentary logo and color scheme, creating a unique logo that drew customer attention and sparked a feeling of the outdoors.
We also created a style guideline for Udeliv. With this, Davidsen could produce images for Udeliv’s outdoor campaigns and run them alongside Davidsen’s own branding, creating a harmonious relationship between the two brands.
When it came time to launch Udeliv, we’d established the branding as uplifting, with a family mood that showed the best of the outdoor life. Davidsen could now target outdoor customers in a personal, friendly, and definitive way, persuading Danes across the country to renovate and enjoy the outdoors.
Key Results
900+
Layout designs
for catalogue pages
200+
Animations
created since 2022
Definitive
Style-guide
Udeliv brand guideline that aligns with Davidsen’s branding
1500+
Digital banners
produced by our
graphic design team
Original
Name & logo
design for Udeliv
12000+
Images
processed using our
digital imaging service
Motion graphics
Catalogues
Posters
