Frequently asked questions - FAQ
Marketing budget management
How can my company save on global marketing production costs?
Outsourcing and centralizing are the two best ways to improve your global marketing spend, and at The Color Club, we do both. From production to distribution, we’ll work with you to determine the right solutions for your brand's marketing strategy, locally and globally.
Outsourcing vs Insourcing — what’s best for my marketing department?
Insourcing allows you to have direct control over your marketing, as you’ll have your employees on the job without third-party involvement. But for large-scale marketing operations, insourcing can be expensive.With a marketing performance partner like The Color Club, you can decide how you outsource your marketing production, especially with our flexible and adaptable services. This way, you can save costs while still controlling processes, thanks to our global communication platforms.
Will COVID-19 impact my marketing production flow?
Our compliance with COVID-19 safety guidelines ensures that your marketing production will run smoothly. We use digital tools that enable us to be extremely efficient at working remotely. Plus, our consultants are always available to discuss how to keep your marketing moving forward in the face of world challenges.
What is the most effective way to optimize my marketing budget?
At The Color Club, we work with you to select the right marketing services for your global and local marketing needs. Our strategies will save you costs, shorten time to market and improve your ROI -whatever your budget, we'll have a solution for greater results.
Data-driven decision making
Can you give my company a clear view of our data through a custom marketing dashboard?
Yes we can, our business intelligence specialists focus on personalizing your marketing dashboard and making key marketing data accessible. Let us know today if you want to make data-driven decisions by incorporating business intelligence into your decision-making process.
How can a Brand Management System (BMS) or marketing dashboard make my work easier?
Marketing tools like our BMS or business intelligence dashboard are online-based and customizable. You'll make faster, better decisions — thanks to an instant overview of data from multiple sources, seamless communication channels, transparent workflows and more.
Security, GDPR, and compliance in global marketing production: Is my data secure?
Of course, we dedicate ourselves to safeguarding your privacy, personal information and intellectual property. As data owners and processors, we fully comply with the General Data Protection Regulation (GDPR). We use SSL encryption to ensure your data is secure in all communications, and we'll prepare your brand for GDPR compliance in your marketing production.
How can I create a data-driven culture in my organization?
With The Color Club, we'll offer the right tools, knowledge and experience to kickstart a data-driven culture at your brand. By adopting a data-driven mindset to supercharge your brand's processes, you'll enjoy increased customer satisfaction, efficiency and revenue in no time.
Brand consistency
What are the dangers of multiple, independent marketing campaigns to your brand’s global consistency?
Once the scale of your marketing campaigns goes from a couple to tens or hundreds of countries, a decentralized marketing production strategy will hamper your brand consistency. You may encounter problems with inconsistent global messaging, have difficulties tracking multiple projects, face miscommunication between international teams and see production fall short of expectations.
How can I improve brand consistency in my global marketing implementation?
The easiest solution is to work with a marketing performance partner like The Color Club. Our brand strategists and marketing consultants always find innovative ways to improve brand consistency when introducing global marketing plans.
How can I ensure brand consistency when outsourcing my marketing production?
A strong partnership with your global marketing performance partner will help unify and strengthen your global branding. At The Color Club, we have a track record of ensuring brand consistency for brands worldwide, fulfilling our client’s expectations and delivering excellence. We also provide global communication and business intelligence platforms to help you manage your outsourced marketing production right from your office.
What media channels and assets are supported in The Color Club’s marketing production hub?
Our production hub supports the following media assets: photos, videos, audio files, presentations, graphics, PDFs, documents, 3D files, visual effect files, and more. We also support all media channels you plan to include in your marketing strategy, from SEO, email, print, to TV, banner, social media, and newsletters. Our marketing services expertly support multichannel and omnichannel marketing strategies.
Marketing automation & ROI
How does marketing automation improve ROI?
The right marketing automation strategy will broaden your brand's reach and deepen customer understanding. On top of that, you'll improve your ROI on marketing campaigns thanks to accurately measured data. Reach out to our digital marketing consultants now to determine if your marketing automation strategy is on the right track.
What are the best ways to measure global marketing ROI?
Measure your return on investments and the effectiveness of your global marketing strategy by clearly defining your goals, keeping track of leads and introducing technology into your workflows. Contact The Color Club right now to discover how to measure your global marketing ROI.
Why is marketing automation important to global B2B companies?
In our increasingly digital world, marketing automation is a quick, effective way to reach decision-makers in B2B across borders. With our advanced technology, you'll stay ahead of the curve in market trends and reach more people while producing materials that keep customers engaged.
What does a marketing automation consultant do?
Our marketing automation experts help you streamline processes and boost profitability. First, we'll perform an audit of your existing marketing operations. After looking at the results, we'll refine your goals to align with your vision of brand success. Finally, we'll customize a solution that turns marketing automation into an essential part of your company's global marketing strategy.
Client testimonials
Client case
We're Nilfisk’s trusted marketing performance partner for global campaigns
As a world-leading company, Nilfisk had a major need to improve its financial effectiveness and globalize all business units. By partnering with us, we helped Nilfisk centralize its marketing production, introducing data-driven project management and automated workflows to create higher-quality results, faster global communication, and greater brand consistency. Once we streamlined Nilfisk’s production, we saw a significant improvement in cross-border marketing performance. Despite global disruptions in 2020, Nilfisk’s marketing production volume grew by 30%, and now Nilfisk is campaigning in more countries every year.
29
29 years in business
For nearly three decades, we've never stopped exploring the best marketing solutions.
30+
30+ Brands
We're proud to be a trusted partner for renowned global brands.
90+
Countries
Wherever you are, we'll help you.
300+