Knitting for Olive takes global sales to new heights with its first digital campaign in major markets

After extensive market research, we proposed the first-ever digital ad campaign and blueprinted a market strategy targeting the US and new European markets. Our research also guided us in crafting a personalized campaign message, celebrating the knitter’s own experience: Knitting for You.

With our message in place, we developed our campaign’s visuals. Using slow motion and close-ups, we filmed a series of intimate, immersive and stylized scenes, accentuating the beauty, quality and texture of Knitting for Olive’s products. This created a luxurious look and feel you could almost reach out and touch. 

From static ads to motion videos, we promoted our campaign message across select social media, reaching users on their favorite channels and driving search engine results through a data-backed strategy. As part of this action plan, we also redesigned, rebuilt and rewrote the website, enhancing the user experience with an effortless, joyful journey from advert to shopping cart.  

Through our creative efforts, we significantly increased return on ad spend and website purchases, introducing millions of knitters to Knitting for Olive. Now, knitting newbies, experts, and hobbyists alike have a new, favorite go-to brand for all their knitting needs.