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Introduction As marketers, producing content and never using it again is frustrating. The content sits in the digital ether, collecting ‘dust’, slowly losing its audience impact. Across the industry, I know that many companies spend 90% of their time creating a single master content piece, leaving them with a small window to introduce said content […]

Introduction How do you make customers fall in love with your brand? By telling a story, evoking feelings, and creating brand familiarity. This is what makes life-long customer connections. But how do you make this happen? The answer is brand consistency: delivering a unified customer experience across all user touchpoints. In today’s highly competitive world, […]

Introduction Pursuing growth often leads many companies to expand beyond their home markets. While this move is filled with potential, it also comes with its own set of challenges. Companies often face hurdles like limited local market knowledge, higher operational costs, and complex cultural differences. These challenges can affect the smooth transition into new markets. […]

Introduction Technology is driving change at an unprecedented speed, and the knock-on effect is higher customer expectations and ever-changing demands. In the last two decades, touchpoints have expanded beyond the physical store, with customers now being within a moment’s reach through devices like smartphones, tablets and laptops. If brands are unable to market on the […]

Introduction Outsourcing allows you to tap into a vast pool of professionals, resources and tools that might otherwise be too costly or time-consuming. With fresh perspectives on board, you’ll be able to develop innovative, exciting ideas to connect with customers, helping your brand stay competitive and relevant. There’s also the ability to affordably scale up, […]