We see visuals everywhere in marketing such as images, videos, infographics, presentations, or even typography. Think about a brand as a person. Using visuals helps your brand stand out, communicate more efficiently and be memorable to the right target audiences.
When a customer visits your website, the color theme you choose, the font and size of the text, and how you design, can evoke a lot of feelings and perceptions about your brand. Is your brand professional, playful, creative, or authoritative? -And does your brand match with what they are looking for? Through well-thought-out visuals, customers will find the answer immediately.
For clients to recognize the brand easily, the visual style should be used consistently on marketing touchpoints such as websites, brochures, catalogs, packaging, marketing content, and other visual materials.
Check out some examples of good visual communication:
Oreo
Oreo is popular when introducing the typical “twist, lick, and dunk” ritual used by American consumers to enjoy their Oreos. They have used a lot of video ads and images to promote the way of eating these cookies.
Besides, Oreo encourages customers to try Oreo for different purposes such as making a cake with it. And they use ads and visuals to intrigue the joy of tasting these products.
Starbucks
They are constantly showing their products, however, they manage to do it in a unique way that truly expresses their values and evokes customer’s interests.
If you are looking for visuals communication inspiration, check it out.
If you are looking for a consultation to help your company to have better visual communication. Feel free to contact us, we always have delicious coffee in our office!
