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The Color Club Insights
5 ways to boost the return on marketing investment
August, 2023
The first steps to boosting your marketing ROI are critical. By setting SMART goals and choosing relevant metrics
Predictive Analytics: Revolutionizing Customer Experience Management
July, 2023
Learn how predictive analytics can revolutionize your brand's customer experience management and drive
3 steps to building your data-driven marketing strategy
July, 2023
Data-driven marketing is where companies collect data from customers to predict trends, gain market insights and make better
How your CEO can make an impact in your marketing strategy
June, 2023
The CEO can radically change your marketing campaigns. With them in your team, there's potential to drive sales, create better
5 key marketing trends your brand needs to know in 2023
June, 2023
These five key marketing trends are growing and will be here long after the summer sun has set. So its best to prepare now
Is outsource marketing the best strategy for your brand?
May, 2023
While both in-house marketing and outsourcing have their merits, outsourcing marketing often proves to be the most cost saving and effective strategic
The Rise of Customer Data Platforms: Understanding the technology and its impact on modern marketing
May, 2023
Customer Data Platforms (CDP) are innovative software that addresses modern data management challenges
How to maximize your ROI with the right marketing technology
April, 2023
Investing in the right marketing technology will help your brand improve its ROI by automating processes, collecting
Marketing without borders: Your essential guide to multilingual content marketing
April, 2023
Multilingual content marketing is developing marketing content in multiple languages