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The Color Club Insights


5 ways to boost the return on marketing investment

The first steps to boosting your marketing ROI are critical. By setting SMART goals and choosing relevant metrics...
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Predictive Analytics: Revolutionizing Customer Experience Management

Learn how predictive analytics can revolutionize your brand's customer experience management and drive...
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3 steps to building your data-driven marketing strategy

Data-driven marketing is where companies collect data from customers to predict trends, gain market insights and make better...
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How your CEO can make an impact in your marketing strategy

The CEO can radically change your marketing campaigns. With them in your team, there's potential to drive sales, create better ...
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5 key marketing trends your brand needs to know in 2023

These five key marketing trends are growing and will be here long after the summer sun has set. So its best to prepare now.
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The Rise of Customer Data Platforms: Understanding the technology and its impact on modern marketing

Customer Data Platforms (CDP) are innovative software that addresses modern data management challenges...
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Is outsource marketing the best strategy for your brand?

While both in-house marketing and outsourcing have their merits, outsourcing marketing often proves to be the most cost saving and effective strategic...
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How to maximize your ROI with the right marketing technology

Investing in the right marketing technology will help your brand improve its ROI by automating processes, collecting...
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Marketing without borders: Your essential guide to multilingual content marketing

Multilingual content marketing is developing marketing content in multiple languages...
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